This campaign was designed to increase reoccurring visitors, and new visitors, as well as increase volunteer rates for the Glenn House. The Glenn House is a historic house thats been preserved as a house museum. We started with research to learn what people knew about the Glenn House. Once we had an understanding of the views from the public, we then were able to make objectives and a primary message. Our group came up with everything that is presented in the book including: research, situation analysis, communication audit, content calendars, tactics, billboards, brand guidelines, KPIs, and post-campaign analysis. This campaign book was created on Canva. This project also won 1st out of the class.