This campaign was developed and planned with my team to grow brand awareness and volunteer rates for a project called the Herb Garden with Old Town Cape. The Herb Garden will grow and supply herbs to local food banks. We first started with research to understand how the target audience felt about the project. We then altered our efforts to encourage a positive outlook on not only the organization but also the project itself. We created everything from logos, website mockups, social media posts, communication audits, objectives, tactics, primary and secondary messages, and billboards. This project also won the competition. We created this campaign book in Adobe InDesign.
